Published by Unai Admin
17/07/2025
Expanding a company across borders requires a solid reputation: Support measures in the form of investment, purchase or employment decisions are taken much more easily if the firm is known and recognised beyond its natural territory, if it is capable of generating a degree of familiarity and confidence similar to that of the companies in that other country. And when it comes to taking that path, it is fundamental to do so accompanied by its key stakeholders because, building a reputation is building a future together with the most important stakeholders, those with the strongest links to the company. This document has been prepared by Corporate Excellence – Centre for Reputation Leadership. It has cited, from among other sources, speeches by Nicolas Georges Trad and Kasper Ulf Niel...
